EdTech companies such as Easy Grade Pro offer this tool which helps teachers track student progress and communicate with students outside of class hours! One of the first things that EdTech companies need to realise is who they’re targeting with their email campaigns.  It’s important for EdTech companies to target their email campaigns correctly as they don’t want to waste resources on reaching the wrong people.  The EdTech market is quite big and it’s important that EdTech companies understand who they’re trying to reach with their emails and what those people are interested in. Once EdTech companies have an idea of whom they want to reach, EdTech companies need to find out more about the people that they wish to contact via email.  Having a clear picture of your customer isn’t always easy and EdTech companies will often use some form of demographic research such as surveys, polls or interviews so that EdTech companies can get an understanding of the type of person their emailing for each campaign.

Once EdTech has this information EdTech companies can create email lists based on the EdTech customer profiles so EdTech companies only send emails to people who are interested in EdTech.  It’s important for EdTech companies to understand this as EdTech customers won’t want promotional emails all the time and it’s bad practice for EdTech companies to spam potential customers with email after email, instead EdTech companies should be focusing on providing value in each email that they send out.