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Why Social Media Marketing is important for Small Businesses
Social media marketing is an important part of any small business’s marketing plan. It helps to establish the company as a trustworthy and reliable resource for customers, while also increasing brand awareness. Many Small Business may not know why social media marketing is important for small businesses. Social Media has become one of the most effective ways to connect with current customers, potential new customers, and other businesses in one space. There are many different social channels where you can market your business, but it’s important not to spread yourself too thin by trying to be on every channel at once. Instead, start out by focusing on just 2-3 channels that best align with your target audience or primary service offerings before adding more channels down the road.
Why social media marketing is important for small businesses
People often wonder why they should even bother with social media marketing if their business is small. The truth is that it’s important for any business, big or small. If you don’t know why it’s so crucial to invest in social media marketing, we’ve got five good reasons why you shouldn’t dismiss the relevance of social networking and why you must embrace it as a powerful marketing tool.
1. Social Media Marketing: why it's important for any Business
Social Media Marketing builds trust
One survey showed that the number one reason why people follow brands on social media is because it builds trust. We are more likely to buy from brands that we feel have earned our business. That means being present on social media gives you the opportunity to be where your customers are, showing them why they should choose you over other options in the market.
Social Media Marketing creates brand awareness
You may wonder why you need to worry about building brand awareness if your current focus is increasing sales; don’t forget, though, that 90% of people say they would try a new product or service if it were recommended by someone they knew. As well as this, 75% said that they learned about products and services through word-of-mouth , which makes sense when you think about how effective sharing, liking and recommending on social media is for growing your audience.
Social Media Marketing gets attention
Think about this: how many times have you made a purchase after seeing an advertisement online? We tend to tune out traditional forms of marketing but we can’t ignore our friends! Be where your customers are and look at it this way: if they see an ad in the newspaper, they may not remember it by the time they get home; if one of their friends recommends you via Facebook or Twitter, that’s something much more likely to stick with them!
Social Media Marketing brings in new leads
The reason why most people go onto social media sites isn’t just to talk about why they love their favourite brands- it’s about making connections with people. As well as driving sales by offering deals or coupons, you can use social media to get in touch with new customers encouraging others to share your posts or starting conversations with strangers gives them the chance to tell you why they decided not to buy from you.
You may be thinking that it’s impossible for social media platforms like Facebook and Twitter to bring in more business but they have an incredibly high conversion rate- around 2%- meaning that when people do click on links shared by friends, many of them are choosing to purchase what they find. One of the best things about social media marketing is that you can build up your audience and try new techniques with less risk.
Social Media Marketing drives traffic
2. What are the benefits of social media marketing
The benefits of social media marketing for small business is that it creates a community around your products and allows you to communicate directly with customers. Social media benefits small businesses because it can easily promote events, build positive buzz about new products, keep existing customers engaged and put the human face of the company out there for over 500 million people to see. Customers will feel connected with your company if they have an “inside” from employees who post insider tips on new products, behind the scenes shots or photos of your staff at work.
Social Media Marketing is the best way to reach potential customers. It’s also a great tool for businesses that want their brand recognition increased and visibility on social media platforms such as Facebook, Twitter, Instagram etc.,
On the benefits of social media marketing
- You will create loyal brand fans who will help spread your word around. Social media gives you access to a much wider client pool than what’s available locally. Through well planned daily postings on Facebook, Twitter, Pinterest etc., you can engage with them effectively and steadily build up your customer base across the world.
- Brand awareness is vital for small business success; by integrating social into all areas of marketing (e-mail newsletters, ads) it allows customers to interact with your business through the social networks they use most often.
- Social media provides a platform for businesses to get user-generated content, which is a fantastic way of building trust and authenticity with customers – you can have a more effective brand or product launch using this method than traditional advertising.
- It allows customers to share their experiences about your business on online review websites such as Yelp and Google+, further expanding your potential audience and growing your customer base like never before. This also helps build up credibility in the industry, leading to higher conversions from new leads who may be researching potential suppliers.
- When companies become known for providing great service via social media, they see benefits offline too: increased staff satisfaction (employees enjoy working at companies that appreciate their efforts), benefits for the business (staff are more motivated and happy to work harder) and benefits for you as a customer, as great service will encourage you to return.
- You can connect with influencers in your field through social media platforms – even if they have a small following on Twitter or Facebook, it still makes sense to engage with them as being associated with popular people will only serve to further enhance your brand.
3. How to get started with social media marketing
Small businesses can easily get started with social media by creating a Facebook page for their business and having employees update it regularly with photos, videos and comments. Your “fans” will become your customers when they see how engaged you are in social media benefits small businesses because it creates a relationship that goes beyond a simple advertisement on Google AdWords or search engine optimization benefits small business because people remember human faces, not logos. If your company is represented online using quality content from talented writers who post about current events both inside and outside of your industry it will create an emotional connection benefits small business because emotion leads to brand loyalty over time which translates into success for any company large or small.
Social media benefits small businesses because it’s a great way to market your company, products and services online without having to hire outside help to do so benefits small business because it saves time and money that can be used to increase revenues benefits small business because people trust social sites over traditional ads benefits small business because you engage with customers who become loyal fans benefits small business because there are no “wrong moves” on the internet benefits small business by saving them time, money and resources benefits small businesses by increasing sales and profits benefits small business by improving search engine rankings benefits for small businesses in every category both offline and online benefits for all types of businesses from restaurants to retail stores, gyms and online websites.
Boost the profits of your online store by adding social sharing buttons on your website that allow customers to share links of your products on Twitter or Facebook. When you offer free shipping in exchange for “likes” or “+1s” from friends who recommend you on Google+ or LinkedIn it will also increase the number people who visit your website and see what you have to offer. You can also create contests on Facebook or Twitter where people who “like” your business page are entered into a drawing for free products or gift certificates.
Social media benefits small businesses because it’s an inexpensive way to market your company, product or services. It costs next to nothing to set up accounts with Facebook, Google+, Twitter and other sites that allow you to post updates about what you’re selling and link back to your website. Social sharing options are free and allow customers to instantly share deals they’ve found on their social networks rather than heading off to Foursquare or Groupon which would be competition for your site.
People are busy these days, between work and their personal lives – people want clear benefits from using social media for their business. So when deciding how often to post on each network, think about what value this will provide the user in addition to benefits for your business such as more leads and higher conversions .
By developing a reliable approach to social media marketing as well as sticking with it over time, businesses can see benefits such as those above and more. So remember: consistency is key!
4. The importance of consistency in your posts and content
Regularly scheduled posts
whether daily or weekly – be consistent about what time of day this takes place so fans know when to expect new content from you! Some people do best early in the morning, others later on – aim for a time that works best for you and stick to it!
Consistent branding
Develop your brand image and apply this across all social media networks where applicable (e-mail, website etc). If someone who knows your Facebook page well visits your Twitter feed suddenly they should immediately know it’s from you.
Consistent voice
think about how you would speak to friends and colleagues and use this tone in your content. Do not try to be something or someone you are not: potential customers can see right through an insincere approach and will lose interest quickly if they feel like you’re talking down them. Be yourself; people appreciate honesty.
Consistent content
where possible, reuse images across your social media platforms, especially images with your logo on it to make branding consistent. Just make sure you have permission to use them or get the creator’s consent if they are not your own images. If it’s something that benefits both parties then there shouldn’t be any issue!
5. Tips for getting more followers on Instagram, Twitter, Facebook, etc...
Did you know that the benefits of using social media for your small business can make or break you? Not only will it help increase sales, but it’ll also build a stronger connection with your customers. It might not be as easy as opening an account and posting one photo after another, though. Here are several tips to help build up those numbers!
Take time to create interesting content: You see, people don’t like following feed after feed of boring posts. And let’s be real – who’s got the time anyway? Think about what would really interest you if you were on the other end looking at someone else’s profile. What would get your attention? If there are ways that you can inject personality into your posts, then do it! Whether it be memes, quotes or even videos that you find interesting, share away. There’s no formula to follow here, just keep it real and you’ll be fine.
Use hashtags
Hashtags are one of the best ways to increase your visibility on social media. It is how other users will try and find you if they’re looking for posts like yours. Make sure that whenever possible, you use hashtags in conjunction with @mentions. Use around 5-6 but don’t overdo it since people might start skipping over them if it seems like too much work scrolling through all of them.
Don't make spammy comments
This should pretty much go without saying, but please, for the love of God, don’t spam the comments section on Instagram with your products or deals. If people want to follow you, they’ll do it. And if they’re truly interested in what you have to offer, they’ll look through all of your content without any hassle. It’s a big turn-off when brands post something and then immediately spam the comments asking people to follow their page/account. Everyone knows this is a marketing tactic so it puts up one more barrier between your product and potential customers.
Be consistent
Someone who follows you should be able to count on things staying pretty much the same from day to day (or at least week). You don’t need to post single hour but try not go overboard with it either. People want to know that they can expect something from you and a once a week or once a two-week update is enough. Don’t flood their feeds with tons of photos, videos or links if you do post more often!
Include benefits in your posts
Always make sure there’s a reason why someone should follow. In most cases, even if people are interested, they still need an incentive to take the next step and actually follow/subscribe/like/whatever it is that you’re asking them to do. So when you’re posting content on social media think about why they should pay attention to things that interest them – benefits always outweigh anything that doesn’t provide value!
Make sure there's always value
One last thing you need to keep in mind when posting on social media is that there must be some kind of value added. Be it benefits or entertainment, you’ve got to provide something that benefits the people who’re following and/or liking your posts. If you post things that don’t seem to have anything valuable about them then they will churn!
Get noticed by tagging
Tagging is a great way of getting noticed on social media. It’s also how you can thank influencers for posting selfies with your product. Basically, using hashtags and mentioning influencers in your profile description allows people who want to follow certain profiles (for example if someone was looking for fashion bloggers) to easily find yours. This makes it easier for them to click the follow button so always remember this little tip and put it into action!
Being active 24/7 is not required
While it’s important to be active all the time it isn’t actually required. You can get away with posting 3-5 times per day if you’re consistent about it and don’t spam people’s feeds. If you’re not used to this kind of posting then try doing 2-3 but whatever you do, make sure that you don’t start off too strong because of what I mentioned earlier – nobody wants their feed filled with junk!
Be unique
Lastly, try to stand out from your competition by posting things differently. If someone was scrolling through their feeds would they notice your posts? Would they want to follow them? Would they keep scrolling or are they just part of the crowd that goes unnoticed? Do something in order to capture attention but don’t do anything too drastic – unless you want to!
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There are many benefits to social media marketing for small businesses. You can use it to reach a larger audience, increase your brand awareness, and promote business-related content. Social media marketing is also an affordable method because you don’t have to pay anything upfront or outlay any capital up front in order to get started. If you’re looking for help with your company’s digital presence, contact us today!
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