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15 Tips to Improve Website Ranking in 2023
To optimise your website for the greatest SEO results, use this comprehensive checklist.
We have divided this checklist into 2 parts.
Part 1:Â Optimization That Applies to the Entire Website
Part 2:Â Optimization That Applies to Individual Pages
To make it simple for you to check the boxes as you optimise your website for SEO, we’ve included the tick box functionality into this article. To make sure you don’t lose it, we advise you to bookmark this page.
Part 1: Optimization That Applies to the Entire Website
The SSL certificate (HTTPS) is used to determine whether a website is secure by people who are worried about security when using the internet. Therefore, having an SSL certificate for your website can let visitors know it is safe. Additionally, Google uses HTTPS as one of its ranking considerations.
Implement browser caching.
The static copies of your website’s files are kept in a temporary storage area by caching your website, allowing for quick access. This enhances how quickly your website loads. One of the key Google ranking variables is page load time.
Minify HTML.
By shrinking the size of your website through HTML minification, you can increase loading times.
Remove unwanted codes. Delete unwanted plugins if you use CMS.
Your website will load more quickly the fewer codes it has. Eliminate unnecessary codes, then. Delete unused plugins if you’re using a CMS like WordPress.
Use a responsive web design.
Most people use their smartphones to access the internet. In order to ensure that your website is optimised for use on all devices, you should utilise a responsive web design.
Make your website attractive.
For visitors to stay on your website for a longer period of time, it is important that it is attractive. Use a captivating theme, then. Additionally, avoid using too many promotional components because they might be irritating.
Submit your sitemap to Google.
You make it simple for Google to crawl and index the content of your website when you submit your sitemap to them.
Part 2: Optimization That Applies to Individual Pages
Write a compelling page title (title tag).
By providing Google with a sitemap, you make it simple for them to crawl and index the content on your website.
Structure your URL short. Include your focus keyword in it.
A URL that has been optimised will help you rank higher in search results. Therefore, be careful to keep your URL short. To help people understand the text, it should also contain the focus keyword.
Write a meta description that’s not too long.
Users are given information about your content by the meta description. Therefore, create a strong meta description that is 155 to 160 characters long. To let users know that your material has the information they’re seeking for, you may additionally include your focus keyword.
Write a short and compelling intro.
One of the key components that encourages readers to read more of your content is the introduction. Write a succinct, engaging introduction with a strong hook.
Include the focus keyword (primary keyword) of your content in:
Title tag
- H1 tag and other subheadings (H2 to H6)
- First 100 words
Throughout the content (you should naturally include it)
When your focus keyword appears in the locations mentioned above, Google will rank your content higher when people search for those terms. Keep in mind that the title tag and H1 tag are distinct from one another. The H1 tag is the page’s main title, while the title tag displays in the search results as a clickable link.
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Make the content easy to read.
Users will engage with your material if it is simple to read. Nowadays, the majority of readers skim the text. Instead, they only glance at it. Create material that is skimmable and simple to read and comprehend.
Add internal links.
Internal linking is the term used to describe links on a website. Search engines can better grasp your website’s structure by incorporating internal links within your content. Additionally, it facilitates user navigation throughout your website.
Add external links.
You can link to content on another website if you think your audience would find it useful and you want them to check it out.
Keep your content fresh and ensure the information is accurate.
In order to consistently obtain traffic, your content should be updated and the information it contains should be correct.
Implement structured data when possible.
Structured data addition helps improve search engines’ comprehension of the organisation of your website. The CTR can be raised by incorporating structured data (schema markup) into your content so that it can show up as rich results in search results.
Voice search optimization.
Voice search is now being used widely. For Google to recognise the information on a page that is most appropriate for audio playing, you can add speakable schema markup.
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