A Quick Guide to Video Marketing for Small Businesses
Introduction: What is Video Marketing?
Video marketing is a form of marketing that uses video content to reach out to the targeted audiences. It’s a more visual and engaging approach to marketing, which can be used by marketers in different ways to communicate with their target consumers.
Video Marketing- Overview
Video marketing is a form of marketing that uses video content to reach out to the targeted audiences. It’s a more visual and engaging way to market, which can be used by marketers in different ways to communicate with their target consumers. Video Marketing is not just for big brands or companies anymore but has become accessible for anyone who wants it. This article will cover what video marketing is and how you could get started with video marketing on your own- almost for free.
The Importance of Video Marketing for Small Businesses
According to a study conducted by Hubspot, a whopping 84% of people reported that they made a purchase by watching a brand’s video.
This is again backed by the fact that including a product explainer video has decreased the support calls by 43% and 93% of brands got a new customer because of a video on social media. (Source:Â https://www.hubspot.com/marketing-statistics).
Video marketing is a great way to reach customers and tell them about your product.
For small businesses with budget constraints, video is one of the most viable ways to promote their products and services. All they need is good lighting, a Smartphone and a good script.
Video marketing is one of the most powerful tools for small businesses because it allows them to deliver a message to a wider audience with less time and money invested. It also builds trust with potential customers by making them feel like they know more about you than other competitors.
Videos that are promoted on shared are quickly consumed by users and if targeted to the right audience, they can result in good conversion and sales.
If that’s not enough, videos do great when it comes to SEO as videos are the second most-used content type on social media. After all pandemic has made video one of the most sought-after methods of consuming content.
So what are the different types of videos small businesses can make to promote their products & services?
Some of the trending video types that can be leveraged by small businesses are:
- Success stories / Customer testimonials,
- Product reviews
- How to videos
- Product explainer videos
- Educational videos
- Teaser videos
- Video emails
- Social media shorts
- Stories
- Case studies
- Tips & tricks
- Behind the scenes
How to Create a Social Media Video Campaign
A video campaign is not difficult to create; it just requires some knowledge of the best practices. Personalization of the message matters if the video is being created for emails or newsletters or for a niche audience.
It is important to plan out what kind of video you want to make based on the type of social media channel being used. Different videos perform well on different social media platforms.
With over 90 million small businesses using Facebook and its related products, the network boasts of 2.45 billion monthly active users.Â
Facebook still has a massive user base consuming its video content in specific formats. The video content most preferred by Facebook users are:
- Interviews
- Live Videos, Q& A.
- Announcements or reveals
 This visual social network boasts 1+ billion active users, and 72% of them say they’ve decided to purchase products after they discovered them on Instagram. Instagram is a great platform to humanize your brand. Instagram works wonderfully well for the following types of videos:
- How to’s and tutorials.Â
- Product videos.Â
- Brand storytelling.Â
- Behind-the-scenes videos.Â
- Time-sensitive offers.Â
- Live videos.Â
- Special announcement videos.Â
Twitter is a fast-paced network where the longevity of content is 24hours. It is the fifth most popular social network with more than 145 million active daily users.
Consider the following statistical data:
- There are around 1.2 billion video views on Twitter per day – 2x growth in the last 12 months.
- Tweets with video currently see 10x more engagement than those without videos.
- Promoted Tweets with videos save more than 50% on cost-per-engagement.
All of the above factors make Twitter an easy & highly cost-effective platform for promotion & lead generation. The following types of short videos work best for marketing on Twitter:
- Live Videos
- Event Videos
- Brand Story-Telling Videos
4. Tik-Tok :
With one billion active users worldwide, Tik-Tok has become the fastest growing social media platforms of all time, overtaking LinkedIn, Twitter, Pinterest and Snapchat.
Videos on Tik-Tok are a rage amongst youngsters & are being successfully leveraged by several businesses to promote their brands. Videos that are highly popular and can be easily developed by small businesses into their marketing strategy are:
- Social Media Challenges
- Videos based on trending hashtags
- Dance Videos
- Art Videos
- Makeover Videos
- Collaborations with influencers
- Short Tutorials
- Videos of daily life
- Cooking Videos
- Pet Videos
- Live Videos
5. YouTube:
With more than 2 Billion users worldwide, YouTube is the second largest search engine, next only to GOOGLE. Having videos on YouTube not only gives a massive reach & visibility (YouTube has 30 million visits per day); but it also is a great way to drive traffic to your website. Videos from YouTube feature on Google’s search results.
Although one can find almost all kinds of videos on YouTube, however, the following types of videos are most preferred by viewers when they are searching for a product/solution/brand:
- Educational Videos
- Webinars
- Explainer Videos
- Reviews
- Testimonials
- Store Tours
- Introduction To Your Business
- Behind The Scenes
- Live Webcasts
- Interviews
- Shopping Sprees
- Offers
- Narrated PowerPoints
How To Create Engaging Videos For Your Business (For Free)?
It is very easy to get started with videos. You can start by shooting testimonial videos or talk about the company’s concepts in a creative story-telling manner by using animations and graphics in the background.
Here are some tips for making engaging videos for small businesses:
- Use a captivating hook statement to grab the user attention. This is the most important part.
- shoot in high resolution and slow motion
- Use appropriate colors in order to catch attention. Filters like sepia or black and white can be great if you want to add a classy, elegant or a feel of the by-gone era.
- Make sure that you create a captivating opening scene where people will immediately want to know more about what is going on.
Conclusion:
It is a common misconception that video marketing is only for large-scale companies looking to spend a lot of money. In fact, even small businesses can benefit from video marketing as it can be more cost-effective than other traditional forms of media. All you need is a basic smartphone & a strategy.
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