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Complete guide for Google Local SEO
Google Local SEO is a very important part of your business’s digital marketing strategy, but it can be overwhelming for some businesses to know how to get started. This blog post will outline the basics of Google Local SEO and give you an idea on what steps you need to take next.
1. Optimize your Google My Business page
Optimize your Google My Business page for maximum visibility by carefully inputting the right information.
* Correctly defining your category will help search engines find what you are looking to promote
* Maintain site traffic through regular updates that keep people engaged with content
* Utilizing powerful keywords in strategic places can assist rankings
* Add photos of products or services being sold
* Consider creating different versions of logo
* Check account settings
* Plan ahead – have an ongoing strategy
* Make the most of your page’s monthly allocation of business reviews
* Take advantage of Google+’s powerful features
* Write engaging content
* Monitor your page constantly
* Track and review analytics regularly
* Stay motivated
* Add a listing management solution
* Make sure you have a backup plan for when things go
2. Get reviews from customers and other businesses in the area
Get reviews from customers and other businesses in the area. Find out what people think of your business before you open or start up shop, how they can help make it better, as well as any complaints that may arise with their service!
-Get feedback about whether this is something worth investing time into by getting multiple perspectives on social media channels like Yelp review sites; there are also websites dedicated to community criticism where anyone can post anonymous comments under different usernames without revealing personal information such has Swarm discuss problems publicly while anonymously monitoring relevant topics online
-Consider using Google business pages to get feedback from existing customers who have a profile with a picture and contact details
-Focused on a specific subject that is relevant to your company, such as being able to view positive and negative feedback from other local businesses
-In order for this tool to be beneficial, you have to have an existing following on social media sites like Facebook or Twitter; consider cross promotion with your customers by encouraging them to follow you on these platforms in order to get access to exclusive deals and discounts!
3. Add photos to your Google My Business listing
When you claim your local business on Google, we’ll provide tips and tricks to help you optimize it.
You can now add photos directly to your Google My Business listing! When people search for your business, they’ll see a visually appealing slideshow of relevant images.
While these images aren’t displayed on your Google+ page or other places across the web, they can make an important difference in establishing your brand.You can add up to 20 photos for each of your business locations. So be sure to include shots of food, the exterior of your location, people engaging with your business and more. For best results, use clear images that are at least 800×600 pixels.
4. Make sure you have a website with contact information, hours of operation, and directions
Your website is essential for business success! You should make sure it has the following information: hours of operation, contact info and directions.
Most modern websites also include a range of additional information, depending on the business. This can include descriptions of what you offer, articles written by employees or customers, photographs and videos that show your services in action, coupons and discounts for new visitors, etc.
There are several ways to make sure people can find all this information when they visit your website. For instance:
* Use clear headings with words that tell your site visitors exactly what is there
* Avoid text-only design because most people use screen readers nowadays to search the web and many don’t use it because it’s more difficult than using screen enlargers which enlarge images on an individual basis – click here to learn how to enlarge just one photo
* Make sure your opening page is simple and that it has all the information you want to convey, in a large font that’s easy to read, before it lists anything else on the site
* Use tags for search engines so when people search for what you have to offer they can find your site more easily. For example: if you run a pizza restaurant, add tags like “pizza,” “Italian food,” and “dough” – these words will help people find your website when they Google those phrases.
* Make sure you also tell people about yourself! Who are you? What do you do? Why does your business matter? What makes you unique or better than other companies doing what you do? Don’t be afraid to brag about your best attributes – let your personality shine through.
* Make sure your contact info is accessible and easy to understand! Be sure to include the following: address of the business, phone number(s), email, fax number if you have one. It’s also good practice to put together a quick “about” page that tells people more about who you are and what makes your business unique. This will help them feel more connected with your brand!
5. Enable location sharing on social media platforms like Facebook or Twitter
There are a number of ways that you can have your business appear on social media. One way is by enabling location sharing for Facebook and Twitter accounts, so customers will be able to see where in the world you operate from!
One of the most popular social platforms, Facebook , recently updated a number of features to make their service easier for users to use. In the past, location sharing on Facebook has been a bit convoluted and based around addresses you were currently at or based around your overall locations. However, Instagram managed to add in simple location tags to images, which made it easy for businesses and other individuals to add in where they are from within their profile. Now Facebook has decided that this is another step that can be taken with better promotion of local business by adding into its own app!
Facebook now allows you to add in a “tag” when posting an image through your mobile device. This will list a number of details about a picture including who took the picture, the time of day, the location and even an option to allow users to tag a friend that was also in attendance for that particular picture. This means companies can get more information about their current customers both through this platform and their own separate business profile on Facebook!
This is another powerful way for businesses to find out which locations are the most popular with customers and how they interact with each other when visiting a place or event. Tags will include a map pinpointing exactly where a photo was taken along with a list of all the tagged friends who were there at the same time. For businesses this may be beneficial in allowing them to see what parts of town have been visited by loyal customers but it may not be as necessary because people tend to post photos of themselves at their own place of business.
This is another powerful way for businesses to find out which locations are the most popular with customers and how they interact with each other when visiting a place or event. Tags will include a map pinpointing exactly where a photo was taken along with a list of all the tagged friends who were there at the same time. For businesses this may be beneficial in allowing them to see what parts of town have been visited by loyal customers but it may not be as necessary because people tend to post photos of themselves at their own place of business.
Location sharing happens automatically when you’ve enabled location services for Facebook (recommended) on your mobile device. If you turn on location sharing for Twitter, any tweets that are tagged with a specific location will automatically be accompanied by a map of the area where the tweet was posted. This is an excellent way to discover new locations in town while also letting people know exactly where they’re tweeting from.
6. Use keywords that are relevant to your business when possible (e.g., "real estate" instead of "house")
In order to increase the search rankings of your website, use keywords that are relevant and engaging. The more specific you can make these words (e.g., “real estate” instead house) then it will likely show up higher on Google’s page rank algorithm than if they were used generically like “homepage” or even something as simple yet creative such as:
-Rentals goods store near me!
-Search for your city’s listings!
The keywords you use are especially important if you are doing local SEO. Google will be able to rank local-based businesses higher when the user knows exactly what they are looking for within their community, neighborhood or even on a specific street. This is most likely how Google is going to show preference over other search engines because of its intent and keyword structure. The more specific and targeted your business is, the more chance it has with becoming successful through SEO (Search Engine Optimization) rankings.
The following are some examples of keyword variations:
-Rentals goods store near me!
-Search for your city’s listings!
-House rentals in my area.
-Real estate services within walking distance.
“Keyword research is more than just brainstorming and picking words,” says Alon Fridman, SEO Manager at Codefuel.” It’s about evaluating each word with respect to how it can impact the value and effectiveness of targeted keywords and phrases you plan on using to rank higher in search results.”
Narrow down which keywords or key phrases will be most beneficial for your company, products or service. To do this, look up these queries on Google Keyword Planner. See how many people are actually typing in these keywords or key phrases, and the competition level of your chosen keywords.
It’s important to remember that Google Local SEO is just one part of a much bigger picture. To rank well in local search, you need to work on your website and offsite optimization as well. If you want help getting started with how to increase your rankings for the keywords “plumbers near me” or other localized terms, contact our team today! We can provide all the guidance and support you need so that you don’t have to worry about managing multiple domains across different channels but instead can focus on what’s most important–your customers’ needs. Let us know if we’ve covered any topics not mentioned here that are important when it comes to ranking in local searches like “local directories.”
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