Digital Marketing Strategy Of Flipkart
Digital Marketing Strategy Of Flipkart
The strategy that has been followed by Flipkart in its digital marketing is impressive. The company has always looked to keep up with the latest innovations and developments in order to maintain their competitive edge. With a presence on social media, online advertising, search engine optimization, content marketing and mobile app development, the company has become one of India’s most recognizable brands. In this Article we will look Digital Marketing Strategy of Flipkart.
1. Flipkart's History
What's the background of FlipKart?
Flipkart Founded back in 2007, they were initially known as “FlipBook” because its content were mainly made up only covers stories published under this title; these days you can find anything ranging anywhere – including clothes! This company deals with online shopping and anything that has to do with mobile and computing devices.
How Big flipkart is ?
Flipkart was already on the top of the list in terms of revenue, so it’s pretty big? Of course, flipkart is on top of many lists. Because flipkart claims to be “India’s biggest online store”. But they are not just about numbers; flipkart is focused more on what matters – its customers! They always keep track of what their customers’ interests are and they never let them down by supplying boring products or keeping up with high prices. They aim at providing the best for this generation and future generations. So if you’re a flipkart fan, then flip on flipkart for some new flip items!
What's flipkarts vision?
Flipkart has a clear idea of where they want to go and what they want to become. They were first started as online portal selling books but now they have expanded into multiple categories like mobiles, computer peripherals, clothing accessories etc., Apart from that flip kart also has its own flipkart exclusive brand flipkart smartbuy, flipkart wallet etc. Their vision is to be India’s most customer centric company where the customers are happy with their service, flipkart works towards achieving that vision through its ‘no flip’ policy which means no high price of products, no arbitrary rules regarding exchanges or refunds, unconditional replacement guarantee if a product fails or is defective in anyway.
2. Market Analysis
You might be wondering how a company’s stock prices have been trending recently. Well, the answer is simple: they’ve been going up! With more customers turning to digital means of purchase for goods and services in order to save time from running around town looking at stores or waiting on websites that never load properly anymore (or not even loading), Flipkart has seen their share values increase steadily month aftermonth since last year when it was founded by Sachin Bansal Sr., Binny Patnaik, former CFO Abid Alama Popat along with neighbours Mukesh Ambani & Ankit Kumar Baisoya who would later go onto cofound Reliance Industries Limited(RIL).
I’d be willing to bet you’ve seen flipkart pop up on your Facebook news feed lately, right? What if I were to tell you that their shares just went up by four percent after a major competitor’s stocks dropped dramatically by twenty-three percent? You’d probably say ‘no shit, Sherlock!” and either go back to scrolling through cat memes or get off the Internet altogether.
But seriously, though. Flipkart is evidently doing something right in order for people not only in India but also all over the world to turn towards them with their pockets open wide for whatever it is that they’re offering (but most likely flip flops, given that it’s flipkart). This has prompted other companies like Amazon, Ebay, Rakuten to flip out over flipkart’s success.
But flipkart is just getting started on their global domination. They’ve recently announced that they’ve reached a deal with Snapdeal in order to acquire Appiterate which is an ad optimization company for ecommerce startups. With the added boost from this new acquisition, flipkart plans to take on it’s stiffest competition yet: Amazon India. Let’s see what happens next!
3. Product Development Strategy
Flipkart is one of India’s most successful e-commerce businesses. They started off with justBooks in 2007, later adding DVDs and CDs to their product offerings which helped them gain more traction among consumers across the country. After finally settling on what they could call “flipkarts” as opposed to other alternatives like ‘shelf’ for selling books or turnover points where people exchange cash money onto digital credits, things took off quickly! Today there are over 100 million products listed at this store alone – not bad considering how many different items were available only five years ago when it first launched online
In fact I was browsing around looking at some clothes today but found myself hooked by shoes instead. I have flipkarts in my blood, it seems! But anyways.. The flipkart store’s growth is no accident. They’ve done a remarkable job of adapting their product mix to meet consumer demand. While they may not have had much choice when they first started out – flipkarts are categorized by state, so people who wanted books in Kerala could only find flipkart stores that sold books in Kerala – nowadays the site has grown into something truly massive, catering to everything from Bollywood films, video games and consoles to men’s apparel and women’s wear across all parts of India.
Flipkart has also made some smart strategic decisions along the way. For example, they began by selling pretty much everything at rock bottom prices, from flipkart’s to rice cookers. This initial push of offering a vast variety of products at low rates meant that flipkart could get a good number of customers initially and then move on to charge them higher prices for particular items as they grew into the bigger company that they are today. In fact this flipkart price flip made some people quite wary of shopping at their store due to fears of being ripped off!
But it wasn’t just about selling everything at low prices – flipkarts had another trick up their sleeve: subsidised shipping .
Flipkart has been successful in setting new benchmarks for every company who wants to win customers in India. Its marketing strategy is changing the face of marketing in India. Flipkart's unique selling proposition (USP) i.e its ability to do anything for its customer has won over millions of hearts and it has proved that it is not just an online market place but a complete solution provider for all your shopping needs!
4. Marketing Strategy
Flipkart’s marketing strategy is to win customers with ease. They want people who are in need of something, but don’t have much time or money that are always on-the go and can be reached by anyone across India through social media platforms like Facebook Messenger for low cost solutions without any hassle whatsoever!
Flipkart, India’s largest online marketplace has changed the way brands are marketed in this country.
Customer Engagement is at the heart of flipkart. It understands what customers want and delivers them even before they realise they wanted it! This strategy has helped flipkart sustain itself in a country with 1 billion plus people, where every day almost 10 million new consumers come online. Here are its 3 primary pillars for marketing:
Marketing Strategy #1: Captivating audiences
Marketing Strategy #2: Digital marketing
Marketing Strategy #3: Offline Promotion
Captivating audiences
Captivate your target audience by focusing on their needs through flipkarts different touch points like emails, ads, social media etc. This is one of the most important strategies that flipkart uses to engage with its customers. Marketers must understand that flipkart has more than 600,000 sellers on board and all of them are not doing it out of passion for flipkart. They want to earn money, so it is important to make them fall in love with the brand. Flipkarts team does this by running several campaigns on various social media platforms like Facebook, Instagram etc.
Digital marketing
Captivating audiences is only half of the work done, flipkart uses digital marketing techniques like Search Engine Optimisation (SEO), online advertisements on Google and banners on websites to get their target audience’s attention. Flipkarts SEO strategy involves targeting long-tail keywords or phrases rather than one word keywords which makes sure that their ad reaches the right set of people. In short flipkarts SEO strategies is all about creating a website that is user-friendly and mobile-friendly.
Offline Promotion
In offline mode flipkart creates buzz on various platforms like radio, billboards etc. These include Radio Mirchi and Big FM which are the most popular radio stations in India where flipkart runs ads for its products. Flipkart also uses Outdoor Media to promote some of its high volume products like mobile phones and flip covers by placing them on hoardings across large cities in India including Bangalore, Kolkata etc.
5. Supply Chain Management
Flipkart’s supply chain is a model that other e-commerce companies should emulate as it has helped the company to grow exponentially.
Flipkarts supply Chain Management system (SCM) was created with efficiency and transparency in mind, helping them ship millions of shipments for customers all over India at an unbeatable rate while maintaining high levels customer service throughout. Their core principles believe that a smooth, centralized system of delivering products to their customers is the key to their continued success.
Flipkart uses a FIFO (First In First Out) model for inventory management. They use the same type of warehouse where they house all categories of products and it is called as central warehouse (CW).This is located in Bangalore.They stock only those items that are used frequently.Stocks of these items are maintained by flipkart both at CW and DC’s( Delivery Centers ).When an order is placed flipkart follows this process:
1)Order received and logged into our systems…it goes through quality check and flipkarts algorithm calculates how many units of each product to order from flipkarts central warehouse(CW).
2)A pick list is prepared using the flipkart algorithm.
3)The pickup is done by a flipkart logistics partner who has been assigned this job.He packs the items in appropriate packing material and sends it for dispatch.
4)Once these items reach flipkart’s DC,the invoice of that product is raised automatically and also reaches to flipkart’s accounts team through an API (application programming interface).
5)The final payment and other quality checks are carried out and then one of flipkarts delivery personnel physically transports these goods to the customer address.
6. Customer Service & Logistics
Flipkart is a market leader in the Indian ecommerce industry, with over 50% of all online sales coming from its site. The company provides an excellent customer service experience and logistics platform that meet worldwide standards for international shipping delivering goods quickly to consumers around India as well as internationally .
In order make your purchase on flip kart easy peasy! Firstly select whether you want delivery within city or nationwide then choose if this product will be delivered at doorstep/home OR require signature upon arrival . If outside these cities delivers may take 2-5 days In some rare instances it might not reach before xmas but rest assured we’ll inform about such delays upfront & give timelines beforehand . We can assure you that flipkart is very stringent when it comes to delivery deadlines.
Following from flipkart will provide an option for “Cash on Delivery” which will be displayed in the payment options. The cash on delivery option allows flipkart to deliver the package without requiring a credit or debit card and is very safe and secure with guaranteed money back of payment if not satisfied with product .
If unable to find flipkart products in local market, flip kart allows ordering from other sites as well . It provides a wide range of third party services including foodpanda, redbus etc through whom one can order eatables / tickets / bus / movie or any kind of items .
If flipkart doesn’t have product in stock, flip kart will provide a similar alternative . Now you can order products from flipkart showcase store and get it delivered to your doorstep no matter where you are . This is an excellent feature launched by flipkart.
In the last few years, Flipkart has been making a lot of changes to its marketing strategy. They have invested in offline advertising and even started selling through physical stores. However, what really led them to success this year was their decision to use cognitive neuroscience principles when designing new products for consumers. By studying how people’s brains react at different stages during the purchasing process or lead funnel, they were able to create a more personalized e-commerce experience that drove more sales with less effort than ever before! We can help you incorporate these same types of strategies into your digital marketing plan so you don’t miss out on potential revenue opportunities from customers.
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