Marketing Finance

We help finance industry companies grow. Marketing finance – all financial products and services is our passion.

FINANCE AND BANK MARKETING

Starting with an idea and ending with a finished product

A financial services marketing company called Roasted Metric Digital was created from the bottom up to cater to the particular and specific demands of direct-to-consumer financial services companies and the various and distinctive sorts of clients they serve.

In our collaborations with each company aiming to reach any sector or audience of the financial services industry, we bring the same expertise, methodology, and creativity.

Even though a bank must endure and be a reliable, secure force that its clients can rely on, it also needs to stay current with advertising and digital marketing.

Let Roasted Metric assist you in being the dependable, safe bank that your customers require while also utilising cutting-edge tools and techniques to connect with your target audience.

We are experts at creating marketing strategies for banks. Looking to upgrade or optimise your marketing plan? With over 20 years of experience in bank marketing, we can adapt to your budget, timeframe, and preferred demographics by combining cutting-edge research, new technology, and our traditional storytelling and customer service.

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Bank Marketing

You must have a bank marketing strategy that stands out from the competition given that there are more than 5,000 community banks with charters in the United States, in addition to all the regional banks and other lending institutions dispersed across the nation. Our Roasted Metric financial marketing team is skilled at developing a narrative that tells your story with passion and integrity. We specialise in connecting you with your ideal clients.

Join us and be part of Roasted Metric Family!

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Bank Advertising Strategies

For more than 20 years, Roasted Metric has promoted banks, and throughout that period, the tried-and-true advertising strategies have undoubtedly altered. You require a business that can adapt to changing circumstances. The requirement to effectively deliver the tale and engage the audience remains constant. Financial marketers at Roasted Metric are skilled at developing engrossing storylines that will inform and motivate clients to take action.

The financial marketing group of Roasted Metric is capable of the following:

  • Connect with your organisation to learn about your past and present initiatives.
  • Create a strategy to reach your target population.
  • Create a campaign that conveys your message.
  • Add multi-channel marketing strategies to strengthen the story.

Build a relationship with your constituents by fusing your trusted message with the most effective delivery strategies, such as blogs, videos, and digital campaigns.

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Who We Are

We are a specialised marketing firm that brings together a cutting-edge Roasted Metric thinking with extensive marketing and financial services expertise to promote B2B and B2C financial innovation across:

Sales: cross-selling and lead generation

Engagement of Customers: Knowledge and Loyalty

Campaigns: promoting a brand and a product

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Roasted Metric Mindset

  • Speed to Market
  • Efficiency
  • Technology

Financial Services & Marketing Expertise

  • Banking, Investing, Consumer, Wholesale & Insurance
  • Legal, Compliance & Regulations
  • Strategy & Planning
  • Paid, Owned & Earned
  • Products & Services

Financial Innovation

  • Digital First Approach to Growth
  • Unique Customer Experiences
  • Financial Inclusion Strategies
  • Blockchain & Crypto Product Marketing
  • Neo Banks, Digital & Incumbent Banks
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MARKETING STRATEGY FOR BANKS AND OTHER FINANCIAL COMPANIES

We therefore urge our clients in the financial sector (financial institutions and enterprises) to be open, forthcoming, and instructive. They gain their customers' trust in this way.

At the same time, we assist them in keeping up with all current business trends and tailoring their goods and services to the requirements and preferences of their clients.

To get a financial product sold today, marketing and advertising are no longer sufficient. Pre- and post-sale activations are both a part of our marketing strategy for banks and insurance businesses.

Both pre- and post-sale actions are crucial. We develop fantastic programmes to thrill clients after a purchase, instruct them on how to use the services and products, and provide them with extra value because of this. To maintain their allegiance, we think that this is the best course of action.

The value of a devoted consumer can exceed that of their initial purchase 10 times over. Additionally, keeping current consumers is four to eight times more economical than continually seeking for and getting new ones.

In particular, we learned that it is crucial to concentrate on certain marketing actions in finance marketing:

  • Inbound marketing
  • Corporate branding
  • Social media management
  • Product development

Excellent marketing financial advice is:

Put your consumers first!

Pay attention to the opinions of your clients. The buying process might often take longer when choosing banking services and goods because it involves long-term relationships.

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