Local SEO is a type of search engine optimization (SEO) that makes any company more visible in Google's local search results.
Any company that offers services in a specific area can gain from local SEO. A local SEO campaign can be of great assistance to you when you conduct a Google search for any significant business-related term and three listings appear beneath it (this is also referred to as a map pack). This will ensure that your items or brand appears in the search results.