What are the 6 types of digital marketing?
There are a number of different types of digital marketing, but the six main types are content marketing, search engine optimization (SEO), search engine marketing (SEM), e-mail direct marketing, display advertising, and affiliate marketing. These terms can be used in any combination to describe a particular type of online or offline campaign that is being undertaken by an organization. In this article we will focus primarily on these six most common digital marketing campaigns .
What are the 6 types of digital marketing?
1. Content Marketing
What is it?
Content marketing refers to targeting customers with content relevant to a certain product or service – generally at no cost to the consumer. Â It focuses on building audiences through branded websites, blogs, articles and ebooks as opposed to paid advertisements such as TV commercials or print ads.
How does it work?
The purpose of content marketing is to attract and retain customers by creating and distributing engaging and valuable content. This can be done in a number of ways, such as through blog posts, social media updates, videos, infographics, ebooks or whitepapers. The main aim is to provide customers with information that is relevant and helpful, so that they will continue to return to your site for more.
Why is it important?
Content marketing is one of the most effective ways to reach and engage customers online. It allows you to build trust and credibility with them, which can lead to long-term relationships and increased sales. In fact, according to a study by Content Marketing Institute, 9 in 10 B2B marketers say that content marketing is important to their organization.
How can I get started?
You should determine the type of content you want to produce, who your target market is and where you plan on distributing it. It’s also a good idea to put together a content calendar so that you know exactly what topics will be covered and when they’ll be released. You then need to think about how frequently you plan on creating new content as well as identifying who will create it (yourself or an outside source).
2. Search Engine Optimization (SEO)
What is it?
Search engine optimization refers to boosting a website’s organic search results through a variety of means. This includes creating content that is rich in keywords and other important phrases that are related to the product or service being offered, improving on-site content, adding high quality links to other relevant sites and regularly monitoring rankings for new opportunities. The main aim of SEO is increasing traffic flow to your site by appearing at the top of the results page whenever someone searches for topics related to your industry. When done correctly you can quickly build up your brand’s authority online .
How does it work?
There are many factors which contribute towards higher rankings in organic search results . These include using keywords naturally in titles, headings and site navigation – as well as the content on your page itself. It’s also important to build links from relevant sites that have a similar audience or topic to yours, which can give you an edge over your competitors. In fact, building high quality links is often considered the most important factor when it comes to reaching higher rankings in organic search results.   With Google being the number one search engine in the world with an estimated 66% market share (NetMarketShare), SEO is something every business should be taking seriously .
Why is it important?
The main aim of SEO is increasing traffic flow to your site by appearing at the top of the results page whenever someone searches for topics related to your industry.
How can I get started?
The first step is understanding how people are currently finding your website – and what words or phrases they’re using. You can then use this information to create content and optimize your website accordingly. It’s also important to keep track of your rankings over time so that you can see the progress you’re making.
3. Social Media Marketing (SMM)
What is it?
Social media marketing is the process of using social media platforms such as Facebook, Twitter, LinkedIn, Google+, Instagram and Pinterest to build relationships and interact with potential and current customers. This can be done through the creation and distribution of content such as blog posts, videos, images, infographics, etc., as well as through social media advertising.
How does it work?
The main aim of social media marketing is to create a two-way communication channel between your business and your customers . This can be done by sharing valuable content that will interest them, answering any questions they may have and engaging with them on a personal level. It’s also important to use social media advertising to reach a wider audience, which can be targeted based on factors such as age, gender, interests, location and more.
Why is it important?
Social media marketing is one of the most effective ways to reach a large audience with your content . Not only that, but it’s also a great way to build relationships with potential and current customers. In fact, 95% of people who have a positive experience with a brand on social media are likely to recommend it to others .
How can I get started?
The first step is understanding which social media platforms your target audience is using. You can then create content that is relevant to them and share it on those platforms. It’s also important to use social media advertising to reach a wider audience, which can be targeted based on factors such as age, gender, interests, location and more.
4. Email Marketing
What is it?
Email marketing is the process of sending targeted emails to a list of subscribers in order to promote a product or service. Emails can be sent as a one-off campaign, or as part of an automated email sequence.
How does it work?
Email marketing works by building a list of subscribers who are interested in your product or service. You can then send them targeted emails promoting a product or service, which can result in increased sales and conversions. It’s also important to use email marketing to build relationships with potential and current customers, which can lead to increased loyalty and customer lifetime value.
Why is it important?
Email marketing is one of the most effective ways to reach a large audience with your content . Not only that, but it’s also a great way to build relationships with potential and current customers. In fact, email marketing has an ROI of 4,300% , which means for every $1 spent on email marketing, businesses can expect to earn an average of $43.
How can I get started?
The first step is building a list of subscribers who are interested in your product or service. You can then send them targeted emails promoting a product or service. It’s also important to use email marketing to build relationships with potential and current customers, which can lead to increased loyalty and customer lifetime value.
5. Affiliate Marketing
What is it?
Affiliate marketing is an online marketing strategy that allows you to post ads or content about a product or service on your website, blog, social media accounts etc. in return for being paid a commission by the owner of the product. The main aim of affiliate marketing is to promote other businesses’ products and services while earning money yourself . This can be done through display advertising , pay-per-click advertising , social media advertising, email marketing and more.
How does it work?
The best way to earn money with affiliate marketing is to become an affiliate (i.e. partner) of a business selling products or services related to your niche. You will then earn commissions every time someone buys a product through your unique affiliate link, which can be placed on your website or used for other forms of advertising.
Why is it important?
Affiliate marketing has a high ROI , which means you can earn a lot of money from it while letting someone else do the hard work . In fact, even small businesses that don’t have much experience in affiliate marketing can benefit from this strategy by sharing products and services they already sell with affiliates who will promote them for a commission. This enables every business to gain access to new audiences. Whether you’re looking to make extra income or want to grow your brand online, affiliate marketing could be the perfect solution.
How can I get started?
The first step is finding products and services to promote as an affiliate. You can then find affiliates to partner with in your niche, and begin promoting their products and services in exchange for commissions.
6. Paid Advertising
What is it?
Paid advertising is the process of using online platforms such as Google AdWords, Facebook Ads, and LinkedIn Ads to place ads for a product or service. These ads are then displayed to a target audience based on the interests and demographics you specify.
Why is it important?
Paid advertising is one of the most effective ways to reach a large audience with your content . Not only that, but it’s also a great way to get your product or service in front of potential customers who may not have heard of you before. In fact, paid advertising has an ROI of 2,200% , which means for every $1 spent on paid advertising, businesses can expect to earn an average of $22.
How can I get started?
The first step is identifying the platforms you want to use for your paid advertising campaign. You then need to create ads that are compelling and relevant to your target audience. It’s also important to track the results of your campaign so you can make necessary adjustments along the way.
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