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Digital Marketing Strategy in 2021
The marketing world is constantly changing, and there are always new trends to be aware of. To make sure your business stays on top in the next few years, here are 50 statistics you should know about marketing trends. Â Knowing what’s working now will help you prepare for 2021 and beyond.
Trends in Macro Digital Marketing for 2021
- Every day, Google receives over 4.7 billion searches.
- About 15% of Google’s daily searches are brand new to the company.
- A search engine is the starting point for 68 percent of online purchasing encounters.
- A relevant search influences 39 percent of purchasers.
- Organic search accounts for 53.3 percent of all website visitors.
- Despite this, Google does not send organic traffic to 90.63 percent of web pages.
- The more backlinks a page has, the more organic traffic it receives from Google.
- Despite the fact that backlinks are one of the most important variables in search engine rankings, just 66.3 percent of pages receive even one.
- 70% to 80% of individuals reject paid search results in favour of organic results.
- According to some estimates, 70 percent of Google search clicks are organic.
Important Google Marketing Trends for 2021
- Google’s top three search results receive 75.1 percent of all clicks.
- 7 percent of clicks now go to the first organic search result
- And 92 percent of all search traffic goes to the top page of Google results. (More than 9 out of 10 Google searches never get beyond the first page!)
- Backlinks are one of Google’s top three ranking determinants, according to the company.
- In 2020, the number of websites linking to a page looks to be the most important element in Google search ranking.
- Today, highlighted snippets appear in over 12% of search queries.
- On mobile, Google now dedicates up to 41% of the first page of search results to its own internal properties. (Google Ads, Google Maps, Google My Business, and other Google products)
2021 YouTube Marketing Trends
- Every month, YouTube has 2 billion logged-in users.
- YouTube is used by 73 percent of US adults, making it the most popular online platform in the country, according to Pew Research.
- Every minute, 500 hours of footage are uploaded.
- Youtube’s recommendation algorithms were responsible for 70% of what viewers watched.
- The top 10% of most popular videos receive 79% of all views.
- The more likes, comments, views, and shares a video receives, the more likely it is to rank in a search.
- The number of views and ‘likes’ a video receives on YouTube has a direct association with its search rankings.
- Comments and video shares on Youtube have a strong relationship with a video’s ranking.
In Summary
- The way people search is changing.
- Users have less faith in paid adverts than they do in organic results.
- Organic traffic is less effective than social media traffic.
- The use of voice search and home speakers is rapidly increasing.
- For internet firms, SEO still provides the best return on investment.
- Make free use of Google’s snack-pack and other digital properties.
- YouTube has a lot of business potential, but it’s currently underutilised.
- Businesses are using video to cut expenses, increase conversions, and improve customer happiness.
- For more actionable ideas, techniques, and more, follow me on Twitter or connect with me on LinkedIn today!
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